WWW pjWaters.com.au

We use a number of techniques to achieve the best possible rankings on search engines such as monthly submission of your site and optimisation of the text and images on your website.

Can you rely entirely on Search Engines?

You can use Search Engines exclusively to attract visitors but it can be hard work! There are hundreds of search engines and directories but only a handful that most people use, eg Google, Yahoo, Altavista and others. They allow the user to enter keywords and then list the most relevant sites fitting that criteria. How to get your name to the top requires knowing how each search engine ranks websites and how to incorporate these design techniques into your site. If your business is a unique in the online world, you may well be rewarded with seeing your business listed high in the global rankings.

Search engines can also be notoriously unreliable and take you to the most obscure and irrelevant sites and bury your wonderful site deep in the rankings. Nevertheless, they are currently the tool of choice for scanning the world's information resources.

Direct Links are Better

Build a business network yourself by adding other people's links on your site and inviting them to include a link to your site in return (ie. Reciprocal Links). Maybe have a small banner ad designed for this purpose to stand out from the pack. Direct links are about the best way to feed serious traffic through your site.

Email Promotions

If your clients elect to receive email from you, a database of clients and contacts can prove a valuable asset for drawing attention to key features on your website. This could include special email lists, online brochures and catalogues or price promotions. For all your personal mail, don't forget adding your web address to the signature line in all your email messages.

OffLine : Marketing and Promotion

Simply owning a website won't bring visitors unless you are marketing and promoting yourself in the real world. Now that you own a well designed and informative site, it is a simple matter to incorporate your email and web addresses in all your communications. This includes business stationary, cards, leaflets, radio, TV and print media advertisements, newsletters, fax covers, telephone indexes and business directories.